So, how do you create content that gets shared?
Further, if you can’t think of a new topic to write on, just pick a topic that’s already been written and add your own twist to make it better. The success of your blog thanks to Facebook surely depends on the links that you create between your blog and your Facebook page. You can also apply Brian Dean’s Skyscraper Technique for the same.
#Technique 1: Write A Catchy Headline
To begin with, you need to first take care of the header of your Facebook page. And the first impression is the one that will last for a long time. At a glance, you already know if you want to know more or immediately leave a Facebook page. So it is essential to take care of your page in the smallest details. First of all, photos should be of high quality, bright and uncluttered. If there is too much information, your visitors will feel assaulted and will most likely leave your page.
There must be a definite graphical link between your Facebook page and your blog. You have to be able to identify it immediately, know right away that you are in the right place. If there is any doubt, it doesn't look very professional and above all, we don't want to know more. Result? Visitors who leave your Facebook page, disappointed visitors. So in addition to being of very good quality, your cover photo and your profile photo should be similar to your blog's, if not the same. The best is still to have a slightly different one, giving the possibility of identifying it at first glance but that we can also note the small effort of adaptation to each medium (blog and Facebook).
#Technique 2: Find your special manner and tone to speak to your fans
For your blog the desired formula should be ultimate and exclusive. Internet users come to read the articles there, even if they can comment, they remain rather passive and more and more. The places of discussion have now moved to social networks. On Facebook, Internet users are active, they discuss. And above all, your fans can be great ambassadors for your blog. So invite them to interact, comment, like and share your posts!
For that, you must always turn to them. Ask your fans questions, make short sentences and turn positively (avoid negative turns of phrase and especially post on topics likely to interest them. To do this, know your audience well and take into account seasonality and current affairs. For example, offer attending events nearby.
#Technique 3: An article means an instant publication on Facebook
Your Facebook page is used above all to bring traffic to your blog, and for that the rule to follow is an article means a publication. It’s simple and absolutely desired.
Every time you post a new article on your blog, you need to post it on Facebook to get your fans to come and read it.