Do you own an eCommerce website?
Whether you own it, or you’re planning to start one, this article is tailor-made for all the eCommerce enthusiasts!
It may seem easy to build an eCommerce website but, is it really that easy? What if I tell you that building an eCommerce website is as difficult as difficult can get?
It sure is achievable, but it’s not as easy as you believe. People make the most common and minuscule mistakes while launching an eCommerce website. Reason being, they do not know they are mistakes until they suffer a major loss because of those mistakes.
Scared? Don’t be! I’m here to help you find out the mistakes people make before launching an eCommerce website.
Don’t worry if you’ve already made some of these mistakes, as some of them are rectifiable. If not, we will find you an alternative. Make sure that you read this article to get the most out of it.
Let’s dive in and understand the 19 most common mistakes eCommerce website owners make.
#Mistake 1: Skip SEO and advertising
To be visible in search engines, a merchant site must be well referenced. Knowing that a very large part of a site's traffic comes from Google, this point is a major lever to be capitalized on. Too often e-merchants underestimate advertising investments. However, an advertising budget dedicated in particular to paid referencing should not be neglected if we really want sales to take off.
#Mistake 2: Do not define its target
The very first thing you need to do when starting out in e-commerce is to determine who your ideal buyer is. This step is essential because you must not forget that the customer is the central point of your business, he is the one who will bring you money.
If you don't know exactly who your customers are, then you won't have reliable information when it comes to making your choices. For example, you will not be able to know which sites they are visiting and where you can reach new prospects. You also won't be able to tailor your posts if you don't know their age range.
#Mistake 3: Don't study the market
If some of your friends thought your idea was great doesn't mean it surely is. If you don’t research the market for your products you may be getting into a losing battle.
If there aren't enough people interested in your product, no matter how hard you try, you won't be able to cover your costs and therefore create a profitable business. If the competition is too much, then you will need to study each of your opponents to determine if you are able to stand out from the crowd. If not, then again, the sales volume will be too low to hold up in the long term. Now the internet makes it easy for you to do market research so you have no excuse for skipping this step!